Richard Branson’s new digital magazine for the iPad “Project” as seen on the Today show is now available in the App Store.

Project is the very first international magazine created specifically for the iPad. It’s a magazine about design, entertainment, technology and entrepreneurs, and is edited by Anthony Noguera, former editor-in-chief of FHM.

The magazine will only be available in digital form, offering content in a “living magazine” format that will be updated all month long. The idea is for users to treat Project as a daily reading experience, instead of the “read only once” experience that paper magazines give.

Are you excited about this new reading experience? sound off in the comments.

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