Macworld rebranded itself to the name Macworld/iWorld focusing on Apple’s mobile products and iOS devices.

“The brand is evolving from Macworld [Expo] to Macworld/iWorld to illustrate that the show is about the whole ecosystem of Apple products,” said Paul Kent, the event’s vice president and general manager.

The exhibits and conference sessions that have characterized past expos remain with Macworld/iWorld. But show organizers are also adding elements aimed at providing what Kent characterized as a “dynamic culture experience.”

Macworld/iWorld are the “Music Experience”, which features performances and sessions from musicians who use Apple technology, and the “Film Event”, which highlights Apple’s role in television and movies.

Macworld/iWorld will be held at the Moscone West convention center in San Francisco from January 26-28, 2012, and registration for the event is now open.

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