Apple has debuted a new TV ad alongside Marvel’s Agents of SHIELD tonight on ABC called “Gigantic”. The ad, which was first spotted by 9to5Mac, showcases iPhone 5s owners using the device to enhance their lives in multiple ways.
With “Gigantic” by the Pixies [iTunes] playing in the background, the app has users using the iPhone 5s to check their health, check for directions, create short monster movies, record videos, create art installations and more, including the Pixies preparing to play their song. The ad ends with the tagline “You’re more powerful than you think”.
Apple has not aired an iPhone 5s ad since the seasonal holiday ad “Misunderstood”, which has since been removed from its YouTube channel. In the meantime, Apple has instead focusing its advertising efforts on the iPad’s “Your Verse” ad campaign.
Steve Jobs was infamous for his temper, with a famous story about him , tells of Vorrath’s displeasure when she found out a co-worker was leaving work early before the launch of the first iPhone in 2007.
Ms. Vorrath, who has worked on all seven iOS releases, generally operates by asking lots of questions of engineers, sticking to the facts and getting them to explain in plain English why a particular feature should be included in the operating system. She’s easy to get along with, say former colleagues, who recall playfully mocking her 1990s feathered hairstyle and late 1980s fashion sense. But she isn’t known for chitchat and has been known to “blow up” on occasion when people miss deadlines or make excuses, colleagues say.
During a tense time before the first release of iOS software in 2007, Ms. Vorrath grew irate when a colleague was heading home early before another marathon weekend meeting. She slammed her office door so hard that the door knob broke, and she locked herself in. Mr. Forstall grabbed a baseball bat to try to break her out, people who worked at Apple at the time recall.
The Information says Vorrath has been working at Apple since Continue Reading
A research note (via Barrons) from Christopher Caso, an analyst with Susquehanna Financial Group, reiterates previous analyst reporting about the iWatch, saying Apple is looking to enter production with a pair of screen sizes in the fourth quarter of 2014.
Caso says Apple has production targets of 5-6 million units, but believes the iWatch will “essentially replace the iPod in the consumer portion of AAPL’s product lineup” and will see lowered iPod sales as a result of customers choosing the iWatch instead. The note says the iPod is not expected to be updated this year.
Apple CEO Tim Cook said earlier this year that the iPod “is a declining business”, with sales dropping to under $5 billion in 2013, down from a peak of more than $8 billion in 2008. Apple’s iPod lineup has not seen a significant update since Fall 2012, other than a minor color change to match the rest of Apple’s portable offerings. The iPod Classic has not been updated in several years.
Apple has worked hard to have products at a variety of price points, from the $49 iPod Shuffle up to the 128GB iPad Air at $799, and then to the Continue Reading
Apple Releases AirPort Extreme and Time Capsule Firmware Update 7.7.3 With Heartbleed Fix [Mac Blog]
Apple today released AirPort Extreme and AirPort Time Capsule Firmware Update 7.7.3 for AirPorts with 802.11ac. The update includes security improvements related to SSL/TLS.
AirPort Base Station Firmware Update 7.7.3
Available for: AirPort Extreme and AirPort Time Capsule base stations with 802.11ac
Impact: An attacker in a privileged network position may obtain memory contents
Description: An out-of-bounds read issue existed in the OpenSSL library when handling TLS heartbeat extension packets. An attacker in a privileged network position could obtain information from process memory. This issue was addressed through additional bounds checking. Only AirPort Extreme and AirPort Time Capsule base stations with 802.11ac are affected, and only if they have Back to My Mac or Send Diagnostics enabled. Other AirPort base stations are not impacted by this issue.
Earlier this month, an OpenSSL bug known as Heartbleed made headlines, with Apple releasing a statement noting that iOS, OS X, and its “key web services” were unaffected by the security flaw, but it appears that the company’s AirPort Extreme and AirPort Time Capsule were vulnerable.
The 7.7.3 update is recommended for all models of the AirPort Extreme and Time Capsule that support 802.11ac Wi-Fi, other AirPort base Continue Reading
Google is covering lawyer fees and potential damage awards with regards to four patents in the ongoing Apple/Samsung patent case, according to a report from Re/code, quoting deposition testimony from a Google attorney that Apple introduced in court today.
Google’s contractual obligations to defend Samsung relate to a “Mobile Application Distribution Agreement” between the two companies related to the distribution of Google applications, including Gmail on Samsung’s Android devices. Samsung called several Google employees as witnesses as part of its defense.
The case between Apple and Samsung is seen by many as a proxy for the larger battle between Google and Apple over the company’s respective mobile operating systems.
Apple played deposition testimony from Google lawyer James Mccoun, who verified e-mail in which Google agreed to provide partial or full indemnity with regards to four patents as well as to take over defense of those claims.
A Samsung representative said he could not immediately say which if any claims in the case for which Google is in fact providing the defense and indemnity.
ElevationLab today launched a new Kickstarter project for the Elevation Stand, an aluminum stand designed for the iMac and Apple displays. Aimed at improving posture, the Elevation Stand is milled from a single piece of aluminum to match the seamless look of the iMac and Apple’s displays.
According to ElevationLab, the Elevation Stand has the smallest footprint of available iMac stands, along with a minimalistic design that hides extras like hard drives, USB hubs, cables, and more. It raises the monitor by 68mm, encouraging users to sit up straighter.
The company is also debuting the Elevation Anchor, made to keep headphones out of sight but within reach. Constructed from medical-grade silicone, it mounts under a desk to hide headphones.
ElevationLab previously produced the Elevation Dock, an aluminum iPhone dock that raised more than 1.4 million dollars.
The Elevation Stand can be preordered via a Kickstarter pledge of $59, while the Elevation Anchor can be preordered for $25. A $79 pledge gets backers a Stand and two Anchors, while additional colors are available at $85 and $99 price points. All products are expected to ship in September of 2014.
Alongside iOS 7.1.1, Apple has introduced a new OS X beta program that will see non-developers given an opportunity to download OS X betas before they are released to the public. Previously, participating in OS X betas required a developer account, priced at $99 per year.
Join the OS X Beta Seed Program and accept the Beta Seed and Confidentiality Agreement. Apple will provide a Beta Access Utility for your Mac, which gives you access to pre-release versions of OS X in the Mac App Store Updates panel.
Users can apply to join the beta program on Apple’s new Appleseed Beta website, which allows users to apply using an Apple ID.Apple requires everyone who signs up to sign a confidentiality agreement, which prevents users from disclosing, publishing, or disseminating confidential information to anyone not also enrolled in the Appleseed program.
After agreeing to keep beta information confidential, Apple asks users to make a backup on their Macs before downloading a special Beta Access Utility App which allows a Mac to be enrolled for beta software updates. All updates will be delivered via the Mac App Store, similar to standard OS X updates.
As part of iOS 7.1.1, released earlier today, Apple has implemented some minor changes to the iOS App Store to make it more clear which apps offer in-app purchases.
Apple has provided an “Offers In-App Purchases” disclosure on individual app detail pages since March of 2013, but now the App Store has been updated to include a small “In-App Purchases” notification for apps in Top Charts listings and on specific featured apps listings, such as in the “Great Free Games” category.
Old Top Charts view on left, new Top Charts view with in-app purchase disclosure on right
This expanded in-app purchase view allows users to determine which apps on the Top Free, Paid, and Grossing charts offer in-app purchases. The disclosure is also available on top category listings as well.
Apple’s new in-app purchase warnings come following a January settlement with the FTC that saw Apple providing $32 million in refunds to parents whose children purchased unauthorized in-app items. Apple was also required to obtain express consent from consumers before billing them for an in-app purchase, a measure that it initially implemented with iOS 7.1.
In-app purchases have long been Continue Reading
Logitech today announced a new version of its Logitech Ultrathin keyboard cover for the iPad Air, iPad mini, and iPad mini with Retina display, offering a new design that includes a flexible multi-angle slot that allows the iPad to be adjusted to different viewing angles.
The Logitech Ultrathin improves the flexibility and design of its predecessor with an even thinner and lighter keyboard cover and new flexible multi-angle slot that allows you to magnetically clip your iPad into the perfect viewing angle.
Like previous versions of the keyboard, the new Logitech Ultrathin is just a fraction of the weight of the iPad, measuring in at 6.4mm thick. It is designed from aluminum to match Apple’s iPads and the keyboard includes iOS shortcuts and keys spaced for optimal typing.
Logitech Big Bang, Turnaround, and Hinge
The Logitech Hinge is an ultra flexible case designed to offer a wide array of viewing angles, while the Big Bang is an ultra-protective, rugged case designed to protect the iPad from drops, Continue Reading
Over the weekend, Apple’s first-generation Apple TVs were unable to access iTunes, an issue that affected Apple TV owners worldwide.
It appears that Apple has resolved the problem as of Tuesday, with many first-generation Apple TV owners reporting on Apple’s Support Communities that their Apple TVs are once again able to access iTunes.
Some iOS users have speculated that the Apple TV downtime, along with the downtime for FaceTime on iOS 6, could be caused by internal communication upgrades related to the Heartbleed security issue, but Apple denied that any of its “key services” were affected by Heartbleed.
Though the first-generation Apple TV appears to be functioning once again, many iOS 6 users are continue to be unable to access FaceTime.
Alongside iOS 7.1.1, Apple today released Security Update 2014–002 for Mavericks, Mountain Lion, and Lion users. The update includes fixes for several operating system vulnerabilities, detailed on Apple’s support page.
Apple recommends that all users download the update, which can be acquired via the Software Update tool in the Mac App Store or through the following links:
– Security Update 2014–002 (Mavericks) (80.5 MB)
– Security Update 2014–002 (Mountain Lion) (135.9 MB)
Apple has released a new update to iOS 7 today, a minor point update with bug fixes and improvements. One such improvement beefs up Touch ID performance, which should mean better recognition of fingerprints registered with your iPhone 5s device. Some users had cited a gradual worsening of the Touch ID sensor’s ability to recognize existing fingerprints, so hopefully this clears that up for… Read More
Apple today released iOS 7.1.1 to the public, a month and a half after releasing its first major update, iOS 7.1.
iOS 7.1.1 offers additional improvements to Apple’s Touch ID, fixes a bug that impacts keyboard responsiveness, and fixes a bug involving Bluetooth keyboards with VoiceOver enabled.
This update contains improvements, bug fixes and security updates, including:
– Further improvements to Touch ID fingerprint recognition
– Fixes a bug that could impact keyboard responsiveness
– Fixes an issue when using Bluetooth keyboards with VoiceOver enabled
iOS 7.1.1 can be downloaded via the software update tool in the settings menu on iOS devices.
As part of a larger green initiative to help consumers recycle old iOS devices, Apple is now expanding its Reuse & Recycling program in the U.S. and Canada to include the iPad, reports 9to5Mac. Apple also is making it easier for consumers to purchase new devices with more flexible terms for applying in-store credits obtained when recycling an iOS device.
Previously, Apple’s in-store Reuse & Recycling program accepted only iPhone models, which customers could trade-in for a store credit that could be used to purchase a new iPhone. Under this new plan, Apple will accept either an iPad or an iPhone for trade-in and will issue a credit that can be used towards a new purchase.
Customers may apply this credit towards a new iPhone or iPad, regardless of which device they are trading in, and they can even combine iPad and iPhone credits (with a limit of one of each device type) to apply toward the purchase of a new device. For example, a customer could trade-in an iPhone 5 and an iPad 2 to receive credits that can be combined to purchase a new iPad Air.
Nike is said to be trimming its Fuelband team as the company moves its efforts away from hardware in order to focus on its NikeFuel and Nike+ software. What is next for Nike for may be a partnership with Apple to produce a Nike fitness app that could pair with Apple’s iWatch hardware, theorizes GigaOm.
If Nike exits the physical wearable market, as now seems likely, Apple will be the primary sensor maker for Nike’s future wearable apps given the length and depth of the two companies’ close ties. Although there are a handful of Nike apps available for Android, there is no app (on any other mobile platform aside from iOS) that supports NikeFuel, which Nike describes as the “heart of the Nike+ ecosystem.” In many ways, this is the culmination of a process that’s been taking place between the two companies for the better part of a decade: Nike will design the fitness app experience, and the hardware will be made by Apple.
In arguing for a Nike and Apple tie-up, GigaOm points out the long history between the two companies, which includes the 2006 Nike+iPod product, which paired a Nike sneaker first with an iPod Nano Continue Reading